Sara Božanić is CEO of the Institute for Transmedia Design, based in Slovenia. She is a ‘hybrid’ – a designer, strategist, educator, and thinker. She has been working for many years on the promotion of transmedia design disciplines in Europe, organizing events, designing labs, and lectures. As a consultant, producer, and director, she has worked on numerous international projects funded by the European Commission. In 2015, she was chosen among 40 EU consultants working on audience development via digital means to take part in policy debates under the Voice of Culture project ‒ a structured dialogue between the European Commission and the cultural sector. In 2011, she received a Young Creative Entrepreneur Media Award by the British Council for her achievements in the development of the interactive media design sector in Slovenia. Sara believes that digital opens new paths to the public and fosters an endless series of design possibilities.